Trek Bicycle has today announced an exciting new partnership with PRiDE OUT in an effort to bring greater diversity, equity and inclusion of the LGBTQIA+ community to cycling. The partnership aims to grow the reach and visibility of PRiDE OUT and PRiDE OUT rides in a number of ways that celebrate inclusivity and individuality. Trek will be supporting the organisation under all its brands –Trek, Electra and Bontrager.
PRiDE OUT, a friendly and inclusive cycling group for LGBTQIA+ people and allies across the UK, works to get many more LGBTQIA+ people (and allies) across the UK active and taking part in social exercise with group rides which vary from 5-mile beginner events to 50+ mile rides and everything in-between. “We want to encourage cyclists of all identities to grab their bicycles and ride together to celebrate love, diversity and the powerful history of the LGBTQIA+ community,” said Helen Guesford, marketing manager for UK at Trek Bicycle. “We’re proud to be working with PRiDE OUT, supporting them in their goals and helping more people find a passion for bike-riding.”
Trek works towards equity in cycling and strives to create a community for all cyclists to feel welcome, to enjoy and express themselves, regardless of gender or sexual identity.
“Much too often LGBTQIA+ people are missing from the cycling landscape picture,” said Richard Hearne, Founder and Chairperson of PRiDE OUT, “so to have the support of one of the world’s largest bicycle companies will make a huge difference in bringing about positive change and getting many more LGBTQIA+ people on bikes."
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world's most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.